Anna Ibatullina, Sales Director at Regions Development, spoke about the evolution of sales offices at the Home Estate Expo conference.
21 June 2024
The discussion focused on “The most effective new-build sales office.” Leading experts, consultants, and developers shared their experience, highlighting the role of the sales office in the homebuying decision, current trends, and how these trends influence clients.Recently, more and more developers have been using innovative ideas to create sales offices, but Regions Development has chosen a different path: instead of relying on virtual technologies, the company decided that the location itself should become a living model of future life.
“Regions Development stands out among developers because we do not simply build housing; we create new points of attraction within the city, so our location itself becomes an interactive sales office for clients. This helps customers immerse themselves in the atmosphere of the project, fall in love with it, and truly want to live there,” noted Anna Ibatullina, Sales Director at Regions Development.
The first sales office for the Dream Towers residential complex on the Nagatinsky Peninsula was located in the landscaped park on the site. It was later moved to the promenade of the Dream Island indoor amusement park, and its final location became the completed Dream Towers residential complex. Each relocation of the office allowed clients to immerse themselves in the environment created by the developer, experience the opportunities and advantages of living in the area, and led to deep engagement with the surroundings, ultimately encouraging them to purchase an apartment in Dream Towers.
